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A mildly acidic shampoo for sensitive scalp and hair [Dr. Ato]
Apple Cider Vinegar Shampoo

Introducing Dr. Ato's Apple Cider Vinegar Shampoo, gentle enough for everyone from children to adults with sensitive scalps and hair. It contains 5,000 ppm of vinegar extract to cleanse scalp impurities and leave hair soft. A patented ingredient* similar to vernix caseosa, which protects babies in the womb, adds rich moisture. We love it even more because it excludes irritating ingredients like SLS and SLES, and has completed an eye irritation test.

*Patent No.: 10-1976271

Kurly’s Note

Kurly's thoughts on EWG Kurly discloses all ingredients for living products that come into contact with our bodies, such as cosmetics, shampoos, toothpastes, and detergents, and indicates the risk level of ingredients with a number from 1 to 10 according to EWG standards. While EWG is a widely used and reliable measure globally, it is not an absolute standard for proving product safety. Experts and related organizations sometimes evaluate ingredients that have received poor ratings from EWG as 'harmless if used within recommended limits.' Therefore, Kurly does not rely solely on EWG ratings and fragmented information floating around on the internet, but carefully assesses harmfulness by referring to the opinions of credible certification bodies such as the Ministry of Food and Drug Safety, ECOCERT, the U.S. Food and Drug Administration (FDA), and the Cosmetic Ingredient Review (CIR).

[Check EWG Ingredients]
Kurly honestly discloses ingredients that have received moderate or high-risk ratings from EWG, without hiding them. We also provide information on ingredients of concern, so please be sure to check before purchasing.

・ Fragrance: Ingredients added to provide a scent. If you are concerned about fragrances, you have no choice but to use unscented products or products containing oils that provide a scent.

About Brand

Dr. Ato is a skincare brand introduced by Mediang, a company specializing in baby and child products. Based on 40 years of accumulated know-how and research, it provides customized solutions that can be safely used by children with delicate skin and adults concerned about sensitivity. Since its launch in 2002, it has received continuous love and trust, including winning the 'Korea's Most Loved Brand Award' for 6 consecutive years (2016-2021).

Mildly acidic shampoo for sensitive scalp and hair [Dr. Ato]
Apple Cider Vinegar Shampoo

Introducing Dr. Ato's Apple Cider Vinegar Shampoo, gentle enough for everyone from children to adults with sensitive scalps and hair. It contains 5,000ppm of vinegar extract to thoroughly cleanse the scalp of impurities and leave hair soft. The patented ingredient*, which resembles the vernix caseosa that protects babies in the womb, adds rich moisture. I am even more satisfied as it excludes ingredients that can irritate the skin, such as SLS and SLES, and has completed an eye irritation test.

*Patent Number: 10-1976271

Kurly’s Note

Kurly's thoughts on EWG Kurly discloses all ingredients in living products that come into contact with our bodies, such as cosmetics, shampoos, toothpastes, and detergents, and indicates the risk level of the ingredients with a number from 1 to 10 according to EWG standards. While EWG is a globally widely used and reliable standard, it is not an absolute criterion for proving product safety. Regarding ingredients that have received unfavorable evaluations from EWG, experts and related organizations sometimes assess them as 'harmless if used within recommended limits.' Therefore, Kurly does not rely solely on EWG ratings and fragmented information floating around on the internet, but carefully examines harmfulness by referring to the opinions of authoritative certification bodies such as the Ministry of Food and Drug Safety, ECOCERT, the U.S. Food and Drug Administration (FDA), and the Cosmetic Ingredient Review (CIR).

[Check EWG Ingredients]
Kurly honestly discloses even ingredients that have received 'moderate' or 'high hazard' ratings from EWG. In addition, we provide information on ingredients of concern, so please make sure to check before purchasing.

・ Fragrance: An ingredient added to provide scent. If you are concerned about fragrance, you will have to use unscented products or products containing natural oils for scent.

About Brand

Dr. Ato is a skincare brand launched by MediAnges, a company specializing in infant care products. Based on 40 years of accumulated know-how and research, they provide customized solutions that can be safely used by everyone from infants with delicate skin to adults concerned about sensitivity. Since its launch in 2002, it has received continuous love and trust, including winning 'Korea's Most Loved Brand Award' for six consecutive years (2016-2021).

California Proposition 65

⚠️WARNING: Consuming this product can expose you to chemicals including lead and cadmium which are known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.p65Warnings.ca.gov/food.

This notice is provided in accordance with California state law.
For more information, please visit www.P65Warnings.ca.gov/food.