[Center Coffee] Decaffeinated Coffee Beans (3 Types) (210g, 500g)

Center Coffee is a specialty coffee shop that researches and strives for coffee quality and service, aiming to provide taste and service that impresses not only Korea but the world. The delicious coffee you're drinking is made by harvesting seeds from coffee cherry trees, then processing, drying, aging, roasting, and finally extracting them. Coffees sourced directly from around the world are stored fresh in warehouses with controlled temperature and humidity. Afterwards, Park Sang-ho, a former head roaster at Square Mile in the UK, roasts them with his unique expertise.

Center Coffee's first branch in Seongsu-dong offers a complete respite for visitors with its warm natural light that brightens the heart, the green scenery outside the window, and a white space that aims for tranquility. When an aromatic cup of coffee is added, the moment transforms into a story, creating small happiness and emotion. Starting with its first Seongsu-dong branch, Center Coffee plans to expand to Samsung-dong and other domestic stores, as well as enter the overseas market.

Served as Head Barista at Tapped and Packed
Served as Head Roaster at Square Mile Coffee Roasters
2013, UK Brewers Cup Champion
May 2013, UK Representative at World Brewers Cup, 4th Place World Finalist
June 2015, UK Representative at Coffee in Good Spirits, 6th Place World Finalist


Q1. Why did you choose 'Market Kurly' as your online partner?
I frequently use Market Kurly. The ability to easily access rare ingredients is appealing, but above all, I really liked the early morning delivery service, where orders placed before 11 PM the previous night are delivered fresh by 7 AM the next morning. I felt a great advantage in knowing that consumers could receive our store's beans fresh through this early morning delivery.

Q2. What are the conditions for good coffee?
Taste is a matter of personal preference, so it's hard to define what exactly good coffee is. I believe that good coffee should be one where consumers can know who made it, from the farmer to the roaster. Sometimes, you see information about the coffee farm's name, altitude, and processing method, but the farmer's name is missing. In some cases, coffee from hundreds of farmers is mixed. Since Center Coffee deals directly with farms, we can identify the farmers. Coffee that you can enjoy knowing who produced it is what specialty coffee is all about.

Q3. You travel to various parts of the world yourself to source raw ingredients?
It's difficult to find good farms without visiting them directly. There are many types of farmers; some only care about their own profit, while others are artisans who dedicate their entire lives and time to it. Businessmen talk about the price per kilogram of coffee, but farmers who have dedicated their lives to coffee tell stories about their coffee. They explain why their coffee tastes different and how it's cultivated. When they talk, they are very bright and their eyes are different. Coffee made with such sincerity also has a special taste. Working with sincere people – I believe this is the secret and know-how behind Center Coffee's taste.

Q4. What do you think is the charm of coffee?
What's charming about coffee is that even if it's the exact same coffee, the taste always turns out different if I roast it slightly differently or use different brewing tools. Even the same coffee can have different nuances in each cup, which always makes it new.

Q5. What is coffee to roaster Park Sang-ho?
Coffee is life itself. Through coffee, I've learned a lot about dining, wine, and whiskey, and by meeting various people, I've been able to observe and learn about countless lives and values they pursue. Ultimately, these experiences led me to 'go all-in on coffee' for my life's direction.
Coffee appears very simple on the surface. But once you understand extraction, you see roasting, and when you study roasting, there are green beans, and when you delve into green beans, there are so many countries, so many places to visit that you might never see them all in a lifetime. It's coffee that I'll never fully know even if I dedicate the rest of my life to it, and that's what makes it so attractive and challenging.

Q6. What are your future goals and dreams?
It's not about reaching 100 or 200 Center Coffee branches; no matter how many branches we open in the future, we will maintain the quality of our first Seongsu-dong branch. Even if the profit margin is smaller, we will not lose our initial resolve and will uphold our pride in the quality of our raw ingredients, including green beans, to the very end.
And ultimately, I hope many people gain a deeper knowledge of coffee. Even if coffees are from the same country, their characteristics and tastes vary greatly depending on the region they are produced. I want people to say, "I like coffee from the Santa Felisa farm in the Acatenango region of Guatemala," rather than just "I like Guatemalan coffee," just like with wine. I hope Center Coffee can serve as a guide in this regard, introducing good coffees and helping people specifically identify what kind of coffee they desire.

Q7. Finally, what is Center Coffee to you?
It's work. (Laughs) Center Coffee is a blank canvas. Various masterpieces are born depending on what colors you paint on it. I can draw what I want on this canvas. And I share these drawings with customers. Center Coffee, born from this process, is a 'masterpiece' that everyone creates 'together.'